Analytics

Source: Google Search Console (searchAnalytics, by date) · Bing Webmaster Tools (GetRankAndTrafficStats, daily)

How often a result was shown — a different scale from clicks, so a separate chart.

Source: Google Search Console (searchAnalytics, by date) · Bing Webmaster Tools (GetRankAndTrafficStats, daily)

Google only: Bing's daily series has no position, and positions from two engines cannot be averaged into one.

Source: Google Search Console (searchAnalytics, by date)

Every request to every host in the zone, people and robots alike: the Free plan gives no bot score to separate them, so read the shape of this line, not its height. Uniques are Cloudflare's per-day distinct visitors, so a week's figure is a sum of days, not distinct people.

Impressions per week by channel, both engines together; weeks run Friday–Thursday because that is how Bing reports them. Organic is ordinary human search — the only bar that means reach. Brand is demand you already earned. Domain is the bare address searched repeatedly with no clicks, which is a rank tracker rather than a visitor. Assistant-shaped questions are left out here and have their own section below. These are heuristics over the query text, not a dimension either engine reports — see docs/SEARCH_CONSOLE_ANALYTICS.md before concluding anything from them.

Queries phrased as prose — eight words or more, or six ending in a question mark — which people rarely type and assistants grounding an answer (Copilot, ChatGPT search, Gemini) do. They surface as impressions near the top and are almost never clicked, so read them as questions the site was considered for, not as visitors. Kept apart from both engines' search totals above so they do not pass for reach. A heuristic over the query text, not a label either engine provides.

Desktop installers, by release

Other channels

Google only: Bing's API does not report traffic by country or device.

Source: Google Search Console (searchAnalytics, by country and device)